The paper presents, in a systematic form, some of the results of the investigation into the nature, functions, problems, and implications in the use of English as the medium of Instruction (EMI) in the Business Management courses at Vavuniya Campus of the University of Jaffna, located in the conflict-affected northern part of Sri Lanka. This case study examines the responses of students and teachers from the Tamil and Sinhala language communities in the Faculty of Business Studies. This paper analyses perceptions of the medium of instruction, the EMI background, available and accessible resources, the language abilities of teachers and learners, learning styles and pedagogy, the EMI methodology, and the socio-economic and socio-political contexts typical of a non-native English learning context. The analysis is quantitative and qualitative. It identifies the functional perspective of EMI in Sri Lanka and suggests practical strategies for contextualization and acculturation in EMI organisation and positions. The paper assesses learners' and teachers' capacity to use English. Ethnic conflict and linguistic politics in Sri Lanka have contributed to multiple factors shaping the current use of English as the medium. It has conflicted with domestic realities and global globalisation trends, which shape efficiency and effectiveness.
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